30 June is the final date
Google Analytics is changing this summer
Turn this necessary task into an opportunity with us. Solve all your measurement questions all at once with our special package deal made for business owners, who don’t want to spend a lot of time on the technical details, but want much better business results.
Schillinger Zsuzsanna
Marketing Strategist
Kormos Nikolett
Marketing Strategist
That's how much time you have left and you'll be at a competitive disadvantage
Are you prepared for the inevitable? 🤔
When was the last time you reviewed what your online measurement system measures and why? Do you know if your competitor's stronger online marketing is causing you to lose customers or increase interest in a product/service? If your answer is uncertain, we have an offer for you.
We've developed a package specifically for managers who don't want to get lost in the technical details, but want to harness the business potential of data quickly, conveniently and systematically.
In 2 months you can have a measurement system that isn’t just up-to-date, but also supports good business decisions, uncovers opportunities and warns about dangers. Want to know, how?
Universal Analytics will go away in June. You can still act without data loss now. The new generation of Google Analytics (GA4) is an event-based measurement tool that collects customer data in a completely new manner. This requires us to understand your business and website, and construct measurement from the basics.
Every measurement system should be strategically revised every 2-3 years. Often there are new business goals, customers paths or products change, and the measurement doesn’t follow. We can correct this at once, and you can be sure to have an issue-free system.
Measurement is supposed to give you data that you can use to make strategic business and marketing decisions. Have you ever had a measurement strategy for your business? If not, now is the perfect time to start it, because it requires only a little extra effort to fit the new measurement system into a strategic framework that will warn you about issues and uncover opportunities.
You have to change once.
Why not do it well?
Who are we?
Webrandz teamed up with LAGOM Strategy to provide you with an all-in-one measurement service.
WeBrandz Media Group
We are a digital marketing agency, taking care of the technical part of your measurement setup. Our strength is that we perfectly combine classic, well-proven marketing tools with new, modern technologies and solutions. Our team consists of experts. Besides Analytics, we have expertise in email marketing, automation, content marketing, SEO, social content management, Facebook, Instagram, Google, YouTube and other paid advertising, chatbot creation, design and creative.
LAGOM Marketing Strategy
We are a strategic consulting company, and we will make sure that your business needs are translated into technical requirements, and the data insights will be actionable and useful to you in the future. Our strength is that we work with an assorted set of models and tools, that help clarify any business situation, and help you understand your own business clearly, helping you to make easier and more fruitful decisions. We provide brand strategy, go-to-market strategy, content strategy (including SEO), performance marketing strategy and measurement strategy.
Packages
Measurement strategy package
We take care of the complete process from business audit to measurement setup. You won’t need to change this for a few years, if the website doesn’t change.-
Business and measurement audit
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Measurement strategy
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Measurement setup
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GIFT 5 hours of consultation
Additional platforms
If you run ads on platforms, we will make sure that all systems are connected, conversions are measured and imported, remarketing lists are collected and imported properly.-
Google Ads, Meta, Linkedin, Pinterest, Search Console
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GDPR compliance
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Create reports or a dashboard for managers
What does the price include?
- Transaction measurement
- 1-5 types of secondary conversions (marketing automatization, subscriptions, etc.)
- 1-5 types micro-conversions (page visit, scroll, time-on-site, page depth)
- 5 hours of consultation
- Google Ads account linking
- Search Console linking
Important: The price of the packages may vary depending on the size and category of the website, and may also be affected by specific needs (e.g. server-side tracking, etc.)
- 1-20 pages
- 1-5 conversion types (form, chat, email click, phone click, link click)
- 1-5 types of secondary conversions (marketing automatization, subscriptions, etc.)
- 1-5 types micro-conversions (page visit, scroll, time-on-site, page depth)
- 5 hours of consultation
- Google Ads account linking
- Search Console linking
Important: The price of the packages may vary depending on the size and category of the website, and may also be affected by specific needs (e.g. server-side tracking, etc.)
What is the process and how much time is needed?
Are you interested? Let’s have a chat!
FAQ
The next generation of Google Analytics is coming this summer, and Universal Analytics is going away. Read more about the changes on the Google Support page. Google Support .
A good measurement strategy has to answer many questions: Where? Why? What? Who? When? How? If your business goal is to increase sales, then we can translate that into multiple questions that will provide you with answers.
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- Which pages or products lead to conversions? What quality are those conversions?
- Why do people convert? Are there specific points where people turn back?
- What do people do, read, click on, put in a basket (or start a form), buy (or finish as a lead)? What makes people leave, churn, stop a subscription?
- Who visits the website, what demographics, interests, search patterns, locations and browsers do they have? What is significant about them?
- When do they visit and buy/convert during the day, week, month or year? Are there patterns to follow?
- How should we react or anticipate the needs of the audience, and provide better content to nudge them towards the business goals?
You can only improve what you can measure. But if you measure everything, you won’t have enough time and resources to analyze everything and make improvements. So a good measurement system should align to your goals and your ability to make improvements. A good measurement system should also warn you, if something goes wrong.
We created this package as a one-off solution for a very specific situation. It is good to stop sometimes, and take a look at the strategic direction of the current activities.
It takes more resources for an internal team to make this step (if they can) than to invite us into the process.
If you have a team, we can still provide a fresh outside perspective, and a step away from the everyday hustle, leading to better outcomes, and helping the team in their work. We will also include them in the audit and strategy process.
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